Thursday, January 28, 2010

Audi Joburg fashion week

It's been four days since AJFW ended and as a style learner and enthusiast it is an event I was keeping my eye on. I am disappointed at the lack of coverage of the event because this means on many levels and in certain sectors not much is known about the event. AJFW is a winter/ spring showcase for many respected South African designers. It is also a platform for promoting African fashion and design on the continent and throughout the world.The main aim of the event is to improve the fashion design output from Africa, promote African brands, and raise the profiles of African designers.

It seems as if men's fashion is far removed from what women's fashion is all about, at least in the african context. My observation looking at some of the pics from the shows that were held, is that, there isn't much quirky, eccentric or idiosyncratic expressions of men's fashion. Everything seems real, applicable and most importantly pragmatic. Just take a look at some of the pictures below.

Designs from above are from Craig Port, Craig Jacobs and Fabiani. It is also important to know that the driving force behind AJFW is African Fashion International chaired by Dr. Precious Moloi-Motsepe. What I admire about this initiative is that it has become a springboard and platform for South African designers to put themselves on the global stage. This is an opportunity that has seen the likes of David Tlale, Thula Sindi, Machere and a host of others pass the fashion stage with flying colours.

PG: Man to man, generation to generation.


Anonymous said...

NICE! Charleston has a fashion week too. It's coming up in March and it's becoming a pretty big deal. I had no clue South Africa had one. Dude, I'd love to visit. Real talk--fashion week or any other week! haha

Anonymous said...

To higher, SA has many many fashion weeks. Each of Joburg, Cape Town and Durban host Fashion weeks, and then there's SA Fashion Week, which is held in Jonurg as well. On the men's shows, check out Heni. I believe he put out the best men's show this season, and maybe in a long time. It was innovative, current and I thought matched international standards. It was great!

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