I think that statement was a reference to the shift that has transpired from the old era to the modern world. The inference was that Florsheim is not worn anymore or, even worse, doesn't exist as a company and shoe brand. In this day and age I know this for a fact: I would definitely spend a thousand rand , budget willing of course, on a pair of Florsheim shoes as opposed to a pair of sneakers for the same amount.
Florsheim has come a long way and is still going strong. Established in 1892 by Milton S. Florsheim and his father Sigmund. Since then the brand has undergone success and challenges. All of this success and challenges culminating in the company being resold in 2002. What cannot be disputed though is Florsheim's longevity and importance to the shoe game.
The reason why the show's host mentioned Florsheim, albeit ignorantly, is the fact that South African musos of old identified with the shoe, its aesthetic, the brand and how it fit into their lifestyles.
Two interesting facts about Florsheim taken from my life: 1. In high school I had a friend who wore a black pair of Florsheim wingtips daily as part of his school uniform. Thinking about it now, he looked fresh in his grey slacks and Florsheim's. 2. At university there was a guy who played for the University of Natal, Pietermaritzburg campus, who was known as Flosh. Only in later years did I get to find out that his full name was Florsheim Ngwenya. His daddy must've loved the brand, a lot. Florsheim is now national coach of the South African Men's basketball team.
If anyone knows of Al Green's last album, Lay It Down, being produced by The Roots or of Anita Baker's tentative album having a song featuring Snoop Dogg, that's exactly what Duckie Brown has done with Florsheim. This collaboration is about rejuvenation, longevity and most of all relevance.
Talk about old school touch, a new school feel, with a colourful lift.
PG: Man to man, generation to generation.